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How to Bring Your Local Business Online: 6 Steps to Follow

In the post-pandemic world, it’s become more important than ever to bring your local business online. Regardless of the industry you are in, getting online is necessary for local businesses to maintain a sustainable business model.

If you are an entrepreneur who hasn’t done it yet, it’s time to bring your local business online. To help you out, we’ll discuss a quick roadmap to do it right.

6 Strategies to Bring Your Local Business Online

Before you look at digitizing, make sure you have fulfilled all the local legal requirements and registered your business. 

If you need professional help, you can get in touch with GovDocFiling. They will help you expedite the filing process and ensure that you don’t make any errors.

Once your foundation is set, you can take your local business online. Here are some steps that you can follow to go digital:

1. Create a GMB Profile

Claiming your business profile on Google My Business (GMB) is a great way to get more visibility online. GMB listings are important because they appear at the top of the SERPs and on Maps. 

You can create a GMB listing for your local business by heading over to google.com/business and adding relevant details.

You’ll need to add your location, address, phone number, website URL, and working hours. 

Additionally, you can also add photos and videos to give a sneak peek of your office or brick-and-mortar shop. GMB listings also have a section for reviews which can give users social proof upfront.

2. Build a Professional-Looking Website

Your local business needs to have a website to boost awareness and attract leads online. It should reflect your core values, main offerings, and include effective CTAs. Additionally, you should include high-quality images to get a site visitor’s attention.

Even if you don’t have any prior experience in website building, platforms like Wix, Squarespace, and WordPress can make the process hassle-free.

While building a website for your local business, add content that highlights the location you operate in. When you use relevant local keywords, you improve the chances of your site appearing in local searches.

To find the best local keywords for your business, you can use platforms like Google Keyword Planner.

3. Register Your Business in Online Directories

This is an important step to bringing your local business online. Getting your local business listed in online directories can help you reach out to a broader audience. 

When you register with such directories, you can even drive more traffic to your website and attract more high-quality leads. 

Examples of local directories where you can get your local business listed include Foursquare, Yelp, Yellowpages, your local Chamber of Commerce, and the Better Business Bureau.

4. Join Local Social Media Communities

No article on “How to bring your local business online” is complete without bringing up social media. If you want to attract high-quality leads and engage your target audience, you need to join local groups on Facebook, Reddit, and other social media platforms.

Such communities can give you the opportunity to promote your local business organically. You can educate your audience about your niche and engage them in conversations. 

Think of it as a way to build your tribe. Typically, social media communities attract audiences who are likely to be interested in your niche. If you can redirect them to your website, you can get some high-quality leads in your sales funnel.

5. Partner with Local Influencers

A quick way to create buzz around your local business online is to partner with local influencers. Try to find an influencer in your niche who lives in the same neighborhood or city where your local business is. Their target audience is likely to be the same as yours.

When they publish a sponsored post, your local business can help you attract more local customers. For collaboration, you can work with them to publish sponsored posts online or even invite them to your local events.

You can also run contests and giveaways with local influencers to grow your business online. For maximum visibility, run social media contests that encourage people to create user-generated content (UGC).

6. Partner With Other Local Businesses

By collaborating with other local businesses strategically, you can reach out to a broader audience. 

For this strategy to succeed, the key is to find another business that may offer complementary products or services. Alternatively, any business with a similar target audience can also help you expand your reach and get more leads.

For example, let’s say you’re a wedding planner. For you, partnering with a local florist could work well. You can offer a special discount coupon to your customers to use your partner’s services. Such incentives can be beneficial for both partner businesses.

Conclusion

If you want to bring your local business online, begin by setting up a good website and claiming your GMB listing. 

For added visibility, you can register your local business with online directories and join social media communities. 

If you are looking for quick results, partnering with other local brands or influencers could be a good option for you. For the best results, use a combination of these strategies at once.

Do you have any questions about bringing your local business online? Please feel free to add them in the comments section.