When people look for salons and spas, they prefer to find a place that is in their neighborhood or locale. After all, who wants to drive for two hours just to get a facial?
This is why promoting your spa business in your locale is so crucial. It’s a way for you to build brand awareness among people who have the potential to be your most loyal clients.
In this article, we’ve compiled some tried-and-tested offline marketing strategies for your spa business. These are a sure-shot way for you to bring more customers in through your door.
Read on to find out what they are!
1. Put up flyers in your neighborhood
Flyers allow you to relay important information about your spa and its services on one small piece of paper.
When making your flyer, add the following information in clean, big lettering:
- Your name
- Where you’re located
- Your services
- Any big promotions or discounts
Distribute your flyers around your neighborhood. A good practise is to go door-to-door and let people know that you exist in their area. Also, put up flyers in public parks and any other public areas where you’ll find a lot of people.
You can make your own flyers easily by using online tools. For instance, PosterMyWall has plenty of spa flyer templates that you can customize to make your own.
2. Set up a selfie station at your spa
Give people a chance to do your publicity for you with a gorgeous selfie station at your spa. Make sure the station is well lit. Also, add a hashtag that people can use when posting their selfies to social media.
Encourage people to head on over to the selfie station as soon as they’re done with their treatment and share the results with the world.
A selfie station is a great way to promote your spa using word of mouth.
Incentivise people to use the selfie station by offering a free makeup look before they take their photo. People love free stuff and this is a great way to get people on board.
3. Start a loyalty program
People generally enjoy being a part of an exclusive club. It makes them feel special, and entitles them to special perks. So take advantage of the psychology behind exclusivity by offering memberships or loyalty cards to your customers.
Here’s how you can go about it. Give a card to every new customer. Punch a hole in it every time they come to your spa. After five visits, they should be entitled to a free manicure. After ten visits, a free haircut.
When you add a loyalty program, you’re basically locking a customer in until they get the free service you promised them. Advertise your loyalty program on your salon flyer so you can use this to get people through your door.
4. Set up a booth in your locale
It’s important to engage with your community actively so that people know you exist. It also builds trust and loyalty within your customers, who then see you as an integral part of the communal fabric.
Keep an eye out for any local festivals that you can set up a booth at. Go to every single one and promote your spa. Hand out brochures and advertisements to everyone who shows up. You’ll find plenty of spa ad templates on the internet. Pick one, make it your own, and display it at a community event.
Take some employees with you and do on-the-spot manicures, facials etc. This will give people an idea of the quality of your services. Also give people tiny swag bags with some skincare goodies that they can take home.
5. Host parties at your spa
Now, this may seem like an unconventional idea but it’s another great way to integrate with your community.
Present your spa as a venue for parties. Specifically, you should be trying to book bridal showers and bachelorette parties. Not only will you be making a name for yourself in your community in this way, but you’ll also be able to directly advertise your services to potential clients.
Make nail paint and skin care stations. Hand out business cards. Offer special discounts to friends and family of the bride.
The great thing about this kind of a party is that it’s also a way for you to secure clients for when your customer’s wedding rolls around.
6. Partner up with other businesses
Do your research and look up other local businesses that you can partner up with. Here’s a list of businesses to consider:
- Wedding vendors
- Makeup artists
- Skincare companies
Secure exclusivity for any of their business deals, and offer to do the same yourself. For instance, let’s say you partner up with a photographer. The next time this photographer has to do a shoot, they will send their models to your spa to get prepped. Similarly, if you need to photograph your clients for online promotion, you’ll keep their services in mind. It’s a clear win-win.
Partnering up with businesses is also important because it allows you to trade client information that you can use to market to specific audiences.
7. Host retreats
Offer exclusive spa weekends, getaways, and yoga retreats to your clients and members of your community.
Do this regularly e.g. on a monthly or bi-monthly basis, so that it’s something that catches on and that people look forward to every time it comes around.
You can also do a less time consuming version of this i.e. a yoga or meditation class. After the class, give attendees exclusive discounts and promotions.
8. Introduce different packages
Spa packages allow people to think that they’re getting good value for money. Hence, they’ll be more likely to opt for a package than a single service.
They’re also a great way for you to introduce your clients to new treatments and services that they would not have tried otherwise.
Create your packages based on your customers’ needs. For instance, a facial and a manicure would be a good combination. Do some research on what services are most and least popular, and combine them to create valuable packages for your clients.
The key takeaway here is to do whatever you can to engage with your community and make them see you as a trustworthy establishment.
Whether it’s flyers, booths at festivals, hosting parties, or retreats, the end goal is the same. You want to integrate within your community so that you become a go-to choice for all things that are spa-related.