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7 Steps for Turning Your Idea into Your Startup

The most significant thing that you have to understand is that every great startup starts with an appropriate idea but it is the duty of the startup owner to ensure that the idea is practiced perfectly. Every person has a single idea for every big thing that they are planning. What makes every founder different is the willingness of taking action and converting the ideas into reality. One of the biggest parts associated with executing your idea is by starting with it. According to, only 80% of startups are capable of making it to the next year. Given below is a list of the steps that you need to follow in order to convert your idea into your dream business.

Conducting your research

Conducting research on your market is undoubtedly the first step that has to be taken in order to understand if your idea is worth pursuing. Start the research process by writing your idea, which should include the problem that you are looking forward to solving with the help of your business. Physically, write your business down and ensure that it is present with you always.

Understand the number of people who have the problem that you are looking forward to solving and ensure that you strike a conversation with them. Try to write a survey for all your target customers and decipher what they are interested in saying.  As soon as you obtain your results, you need to check your competition and also figure out whether your idea is unique for battling with them. Do not throw away the research materials because they can be helpful when you are securing funding.

Securing intellectual property

The process, with the help of which a company or an individual can own all the rights of creating a product, is known as intellectual property. Examples are responsible for including patents, trademarks, as well as copyright. It is crucial for your company’s success that you follow all the protocols ideally.

When you secure intellectual property right at the beginning, it will be easier to protect yourself against the copycats. Conversely, ensure that you are not a copycat as well. Ensure that you are not violating any intellectual property rights or the non-compete agreements, or you are going to face legal ramifications. As soon as you know that you are in the right direction, do not forget to file the patent and apply for the trademark.

Decide on your branding

Branding is not only about choosing any name. It is more about deciding on the identity for the idea that you have. You should choose something that you are in love with but ensure that you are choosing a name, which is going to convey the experience of making use of a product along with the problem that the business is going to solve.

Ensure that you are aware of the success of the existing products along with the failures, which are related to the name that you are choosing. This is also the ideal time for securing the domain name of the website along with the marketing materials. Apart from that, you also have to start crafting the elevator pitch, so that you have an exact idea as to what you are going to say when someone asks you about your company.


Incorporating is one of the biggest deals for startups because there are numerous aspects associated with the life cycle of the startup. The process, which involves turning the startup into the legal entity as well as for deciding how it is going to be structured, is known as incorporating. Typically, startups are incorporated as LLC, S corporations, or C corporations. Both S and LLC corporations have tax exemptions, whereas, C corporations are known as taxable entities.

Apart from the differences in tax, there are numerous other considerations, which should be made during incorporating. For instance, equity compensation is going to be a huge issue, when you are raising capital and this is based on the structure of the business that you choose. Apart from that, it is also your responsibility to consider where you should be incorporating, because different states are known to have different ways of taxing businesses. Also, you can seek for debt relief options from

Choosing co-founder

If you do not have the ideal support despite having amazing ideas, it is obvious that your execution is going to be killed. Some of the investors also prefer looking at the team that is behind the foundation, before considering the idea, when they are making the investment. If you do not have a co-founder already, it is necessary that you bring someone into this fold.

Ensure that you are looking for someone, who has a great track record. Also, the skill set should be complementary to the skill set that you have. Personality and style are considerations that you should be making because you are going to work with this person on a regular basis.

Writing a business plan

A great way of setting the startup on the ideal path is by writing a great business plan. Ensure that you are using the market research that you conducted earlier, create an ideal attack plan, and do not forget to decide the things that you will be able to accomplish with the business. Determine milestones and goals, and the steps that are required for getting to the milestone.

Pick your workplace

The place that you work in is known to have a huge effect on the startup, especially when you are trying to make it successful. Different environments are normally going to suit the different styles of working in the best manner. Founders prefer to work from their home for saving money but you can also opt for co-working spaces, share offices, or even rent offices. You need not be scared when you are experimenting.


Starting your business can definitely be extremely difficult but it is necessary for you to know the ideal steps. Ensure that you are going through the steps that have been mentioned above so that it becomes easy for you to launch your startup.