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3 Ways Video Content Can Help Your Business

Video content is all the rage in digital marketing at the moment. Whether it’s for sharing on social media or to embed on the website as an introduction to the business, companies are now prioritizing video content in order to raise their profile amongst current and future customers.

But video content isn’t just for your Facebook page. It can be used in a variety of ways to benefit your business. So if you’ve got a little bit of budget to invest in a video production company in Sydney, here are just three of the many ways you can use video to help your business.

Search Engine Optimisation

OK, so the first example is indeed related to digital marketing. You’ve probably already heard all about Search Engine Optimisation. Every business in the world today is trying to improve their SEO in order to be as visible as possible online. After all, if you don’t have an online presence in today’s market, you may as well not exist.

Video content, in general, is fantastic for boosting SEO. It can increase your likes and shares and social media, drive traffic to your website and build backlinks to your site too. Having videos on your website also encourages visitors to stay on your page for longer which also contributes to a healthy SEO strategy.

To Increase Attendance At Your Events

Event videos are a fantastic way to raise the profile of your events and encourage more attendees. Many companies are now beginning to live-stream or broadcast their events online to reach a wider audience. And some research shows that more events which are to be live-streamed actually experience higher attendance levels. And as an added bonus, you can even make money from advertising or charging a small fee to allow viewers to watch the event.

You can also create a video that is edited after the event itself. This can then be used to raise the event’s profile and keep people interested long after the doors close on the night. This is a great way to promote your company and boost your profile for the next event.

Business Presentations

Videos are a great way to get a lot of information across quickly and in a creative and interesting way. People also retain more information from watching a video than they do from reading or hearing it. It, therefore, seems like a bit of a no-brainer to incorporate videos into your business presentations. Or why not make the whole thing into a video?

Video business presentations are a fantastic way to showcase your business, products or ideas in an engaging way. It also eliminates the risk of nerves or things going wrong on the day because it’s all pre-recorded and edited. Whilst conventional in-person presentations are all about getting things right on the day, a video business presentation gives you a second, third and even fiftieth chance at making a good impression because it’s all pre-recorded and then edited.


Video content can be used in so many different ways to boost your business. And the best thing is that you can often re-use the same video across a number of platforms and for a number of different purposes. When it comes to video production, don’t be afraid to think outside the box and use it in a new way. And finally, don’t be afraid to invest a bit of money into getting your videos made properly by a company that specialises in this kind of video production. Though an upfront cost is always daunting, the investment will pay off in the long run.